Embrace The Umami
Flipping the narrative about MSG with an everyday seasoning that delivers bold, simple umami.
Why MSG?
For decades, MSG was unfairly labeled as “bad,” because of a 1968 letter where a doctor speculated he felt "off" after eating Chinese food. The media ran with it, coining “Chinese Restaurant Syndrome” and fueling fear and xenophobia. But science proves MSG is completely safe.MSG (monosodium glutamate) is simply glutamic acid, naturally found in foods like tomatoes and mushrooms. While the modern process of making MSG started in Japan, it’s now produced worldwide using fermented starches native to each region, like cassava in Latin America. Think of MSG like sugar in fruit: naturally occurring but also made in a concentrated form like table sugar.The real issue was never MSG – it was the false narrative surrounding it. We’re here to shut down the myths and put MSG back where it belongs!
Embrace the Umami
THE VARIETY PACK
Get a taste of all three with our variety pack -- because why not?
The OG, Korean Chili, and Yuzu Lemon Pepper.
THE OG
A savory, balanced flavor with rich umami depth, a subtle sweetness, and a warm aromatic kick. Your everyday replacement for salt and pepper!
KOREAN CHILI
A bold, spicy kick with savory umami, a touch of sweetness, and garlicky depth. Your everyday replacement for chili flakes!
YUZU LEMON PEPPER
A bright, citrusy zing balanced with warm, savory umami and a subtle peppery heat. Your everyday replacement for lemon pepper!
Embrace the Umami
The Story Behind DIME
Growing up, “NO MSG” signs were everywhere, and even my grandma would tell restaurants “no mei-jing” – and I believed the myth that MSG was bad. As an Asian American girl in a predominantly White community, I tried to blend in, embarrassed by my food and second-guessing my culture. Fast forward, and all those “weird” foods like bone broth, goji berries, and snow mushrooms have been rebranded as wellness trends. But MSG is still misunderstood. After a few conversations among friends, DIME was born. We’re a bold, proud Asian brand here to flip the script, reclaim MSG, and make your food taste damn good.
Embrace the Umami