Embrace The Umami
Flipping the narrative about MSG with an everyday seasoning that delivers bold, simple umami.
Why MSG?
For decades, MSG was unfairly labeled as “bad,” because of a 1968 letter where a doctor speculated he felt "off" after eating Chinese food. The media ran with it, coining “Chinese Restaurant Syndrome” and fueling fear and xenophobia. But science proves MSG is completely safe.MSG (monosodium glutamate) is simply glutamic acid, naturally found in foods like tomatoes and mushrooms. While the modern process of making MSG started in Japan, it’s now produced worldwide using fermented starches native to each region, like cassava in Latin America. Think of MSG like sugar in fruit: naturally occurring but also made in a concentrated form like table sugar.The real issue was never MSG – it was the false narrative surrounding it. We’re here to shut down the myths and put MSG back where it belongs!
Embrace the Umami
THE VARIETY PACK
Get a taste of all three with our variety pack -- because why not?
The OG, Korean Chili, and Yuzu Lemon Pepper.
THE OG
A savory, balanced flavor with rich umami depth, a subtle sweetness, and a warm aromatic kick. Your everyday replacement for salt and pepper!
KOREAN CHILI
A bold, spicy kick with savory umami, a touch of sweetness, and garlicky depth. Your everyday replacement for chili flakes!
YUZU LEMON PEPPER
A bright, citrusy zing balanced with warm, savory umami and a subtle peppery heat. Your everyday replacement for lemon pepper!
Embrace the Umami
The Story Behind DIME
Growing up, “NO MSG” signs were everywhere, and even my grandma would tell restaurants “no mei-jing” – and I believed the myth that MSG was bad. As an Asian American girl in a predominantly White community, I tried to blend in, embarrassed by my food and second-guessing my culture. Fast forward, and all those “weird” foods like bone broth, goji berries, and snow mushrooms have been rebranded as wellness trends. But MSG is still misunderstood. After a few conversations among friends, DIME was born. We’re a bold, proud Asian brand here to flip the script, reclaim MSG, and make your food taste damn good.
“Awesome First Experience with MSG – Love the Resealable Packaging!This was my first time buying my own MSG seasoning, and I’m honestly wondering why I didn’t do it sooner. I was a little nervous at first (with all the myths out there), but once I started experimenting, I realized how much better it makes everything taste — just a little sprinkle completely transforms simple dishes.”
- Garrick
“This really gives your food that lift of umami that it needs! It is bold without being overpowering. Excellent on chicken and pork. I have yet to try it on a steak but I imagine that would be great as well. Give it a shot. You won't be disappointed!”
- Joshua
“I always loved the delicious flavor of MSG so I had to try this seasoning mix. I am not disappointed at all. It has a salty umami flavor and enhances any savory dish I add it to. Whether its rice or veggies, meats, or macaroni and cheese, this adds extra deliciousness to even a frozen pizza!
So good! I would recommend it!”
- Sarah
“Growing up in an asian household, MSG is regularly used. However, I have never even thought that a product like this exists. MSG with flavoring is genuis! It gives food such a nice aroma and taste. I tried it on some lightly sprinkled on salmon and it was amazing. I also love that it's pretty low in sodium and that's about it. There's nothing unnecessary added to it. No coloring, no preservatives. Just good simple ingredients.”
- Johnny
“Dime Korean Chili Seasoning is an absolute game-changer! It delivers the perfect amount of heat with a deep, rich umami flavor that enhances everything it touches. The balance is spot on—not too spicy, just the right kick. It’s incredible on fish, chicken, and meat, adding a bold yet refined taste. As a bonus, it works wonderfully as a salt alternative, making dishes flavorful without overpowering them. Every sprinkle elevates a meal, and I can’t wait to try more flavors from this brand. If you’re looking for a versatile seasoning with a Korean-inspired twist, this is a must-have!”
- Michelle
“These seasonings are so good! Each of them has a perfect salty savory flavor. I have loved them on tons of stuff so far- the yuzu on eggs, the Korean chili on popcorn. The branding is super fun and love the this brand is bringing awareness to how great MSG is. Will buy again!”
- Chris
Embrace the Umami